2Europe Offer a Wide Range of Research Solutions
The types of project we undertake broadly fall into one of the below categories, but we treat all projects individually and work with clients to meet their objectives.
- Customer Research & Segmentation
- Market & Sector Understanding
- Product Development (NPD) Research
- User Experience (UX) Research
- Employee Research
- Brand & Communication Research
- Thought Leadership Research
- Usage & Attitude Research
- Competitor Research & Analysis
- Key Driver & Pricing Analysis
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Types of Research Studies
Can you help us understand our market better?
Yes. We provide market assessment and competitor analysis studies to help you identify opportunities, benchmark performance, and refine your strategy.
Do you offer product or concept testing?
We test new product ideas, prototypes, and services with target audiences to evaluate appeal, usability, and market potential before launch.
Do you conduct brand research?
Yes. Our brand research covers awareness, perception, positioning, and equity, helping you measure brand strength and track changes over time.
Can you help with pricing research?
Absolutely. We run pricing studies using techniques such as Van Westendorp, Gabor-Granger, and conjoint analysis to determine optimal price points and understand price sensitivity.
Do you conduct customer satisfaction research?
Yes. We design customer satisfaction and loyalty studies that measure performance, identify strengths and weaknesses, and provide clear actions to enhance customer retention.