What is CX and UX?
Customer experience (CX) is the way a customer perceives a relationship with a brand or organisation, incorporating everything from first impressions and reputation to becoming a customer and making repeat purchases.
User experience (UX) describes an end-user’s thoughts, feelings and impressions when they go through a specific interaction. In contrast to CX, it usually refers to self-contained, stand-alone tasks and environments such as filling and submitting a form, buying an item or setting up an electronic device.
2Europe can assist in both these areas, testing out how customers and users interact with your services and products.
- Want to understanding why customer onboarding via the app is not proving as successful as hoped?
- Want to understand why customer attrition is so high in month 2-4 of a new service?
- Why have complaints been increasing in the last quarter?
Our research can explore and understand why this is happening and identify how to remedy the experience and improve customer interactions.
