Gathering Information from a Wide Range of Sources
Secondary research (also referred to as Desk research) is an invaluable tool in gathering available information from a wide range of sources, and leveraging that information for specific purposes. It can also be a useful tool in supplementing primary research and filling in knowledge gaps.
Secondary research is excellent at generating insight on:
- Market sizing and attractiveness
- Market entry / exit decisions
- Competitor landscape and company profiles
- Company/competitor information
- Routes to market
- Legislation
- Regional comparisons
Secondary research can be used for small projects to further understand a topic – and can be used in conjunction with primary research to ensure we gather a comprehensive understanding of that market/sector.
A range of approaches can be taken, from formal academic solutions such as SWOT and PESTLE Analysis, through to literature assessments of company reports, industry publications and scientific journals.
