Measurable, Statistical Feedback
Whatever your qualitative needs we offer a range of different approaches both online and offline:
- In-depth interviews (IDIs) via face-to-face, online or telephone (TIDIs)
- Focus Groups (FG) face-to-face in venue or online via webcam platforms
- Community/bulletin boards conducted asynchronously to allow for longer-term studies and convenient participant interaction
We will explain the benefits of offline and online approaches in relation to you objectives and aims. We offer a flexible approach which can utilise a mix of approaches to match budgets, as well as objectives.
Qualitative research is best utilised:
- When you require a detailed exploration of subject to help inform the next steps of a project
- When looking to test a hypotheses and understand attitudes and feelings towards a topic
- For topics which are personal, business critical or otherwise sensitive in nature
- For creative projects, where participants collaborate to achieve broad consensus on issues and opportunities.
Businesses which have an understanding of their target audience’s reasoning and behaviour will succeed, because this allows them to differentiate or target their solutions effectively.
