London companies move fast, but international markets rarely behave the way you expect. Entering new regions, refining global positioning, or validating demand across borders requires more than instinct. Our international market research services deliver actionable evidence that supports confident decisions. From early-stage opportunity assessment to growth strategy, we provide business market research grounded in real market behaviour. As international market insight experts, 2Europe helps London organisations reduce risk, sharpen strategy, and move forward with clarity.
Why International Market Insight Matters for London Brands
International market insight unlocks clarity before investment. It helps London brands reduce uncertainty when expanding beyond the UK, validate demand and messaging in unfamiliar markets, and understand how buyer behaviour varies by country or region. Typical use cases include UK firms entering Europe, global organisations launching into EMEA markets, and investors requiring evidence-led market sizing. Reliable insight replaces assumptions with facts and ensures decisions are commercially sound.
Meet Your International Market Insight Experts
Who we are
2Europe is a specialist insight agency delivering B2B and B2C market research since 2004. With over 1,000 projects completed, we support organisations across Europe and beyond. Our team designs research around objectives, not templates, recommending the right methodology for each challenge. Clients rely on us for balanced advice, clear thinking, and insight that supports real decisions.
Professional standards and ethics
We work in line with GDPR requirements and follow ESOMAR guidance across all projects. 2Europe is a Market Research Society Company Partner, with CMRS-qualified professionals and ESOMAR membership. All research adheres to the ICC/ESOMAR International Code, ensuring ethical data collection, confidentiality, and transparency throughout every engagement.
Recognition
Our work has been recognised with industry awards, including RAR and Quirk’s honours. These acknowledgements reflect our commitment to quality, rigour, and client satisfaction across international programmes.
Business Market Research That Supports Real Decisions
Effective business market research should do more than describe a market. It should support clear, defensible decisions. For London organisations operating across borders, the value lies in understanding where to invest, how to compete, and which opportunities are worth pursuing. Our work focuses on translating International Market Insight into direction, helping teams move forward with confidence rather than hesitation. As international market insight experts, we ensure research outputs are practical, commercially relevant, and aligned with real business priorities.
What London businesses typically want to achieve
- Build a clear understanding of markets and customer needs across regions.
- Identify viable growth opportunities before committing resources.
- Gain a competitive advantage through evidence-led positioning.
- Make informed business decisions supported by robust insight.
Common research programmes
Our programmes are designed to answer critical questions, including market assessment and opportunity sizing to understand potential demand and scale. Competitor analysis and benchmarking clarify market positioning. Product and concept testing evaluate ideas, services, or propositions before launch. Customer experience and voice of customer programmes highlight improvement priorities. Segmentation and buyer journey research support targeting within complex B2B purchasing groups, ensuring insight leads to action.
A B2B Market Research Company Built for Complex Buying Cycles
As a B2B market research company, 2Europe understands that business purchasing decisions are rarely simple. Multiple stakeholders, technical buyers, long sales cycles, and specialist audiences all influence outcomes. Our research reflects these realities by capturing the perspectives that matter at each stage of the buying process. We focus on clarity, not volume, delivering decision-focused insight rather than overwhelming data. With consistent standards across multi-country projects, London teams gain reliable insight that supports confident decision-making across markets.
International Market Research Services We Deliver (Methods and Mix)
Our international market research services are built around a flexible method toolkit, allowing us to select the right combination of approaches for each brief. Rather than relying on fixed packages, we design research to match objectives, markets, audiences, and decision needs. This ensures insight is proportionate, relevant, and actionable for London businesses operating internationally.
Research approaches
Every project is tailored. There is no one-size-fits-all model. We recommend approaches based on what clients need to know, how decisions will be made, and where evidence will have the greatest impact.
Core methodologies
Quantitative research supports surveys, market sizing, and tracking where scale and measurement are required. Qualitative research delivers depth through interviews and group discussions. Secondary research provides market landscapes and competitor analysis. Mystery shopping and auditing assess real-world journeys and compliance. UX and CX testing evaluate digital and service experiences. Hybrid designs combine depth and scale to deliver robust International Market Insight.
How We Run International Projects From London to Multi-Country Markets
We support London businesses through a delivery model designed for consistency across borders. Projects are managed centrally, ensuring clear oversight, shared standards, and a single point of coordination. Fieldwork is conducted in local languages by experienced researchers, allowing insight to reflect the real market context. Analysis and reporting follow the same framework across countries, making findings comparable and reliable. Our core expertise lies in Europe, complemented by a trusted international partner network that enables efficient delivery across multi-country markets without compromising quality.
Our Process: From Brief to Actionable Insight
- Discovery: We begin by defining objectives, understanding the market context, and agreeing on timelines and budget to ensure the research is focused on real business decisions.
- Research design: Based on the brief, we recommend the most appropriate methodology and develop a robust sampling plan aligned with the target audience.
- Fieldwork: We manage stakeholder recruitment and data collection across relevant markets, ensuring quality and consistency throughout.
- Analysis: Findings are analysed to identify patterns, implications, and what the results mean for strategy and decision-making.
- Reporting and workshop: Insight is delivered through clear reporting and optional workshops, translating findings into practical recommendations and next steps, with support for implementation where required.
What You Receive (Deliverables London Teams Can Use)
London teams receive an executive summary designed for senior leadership, alongside a clear, decision-focused report. Deliverables highlight key themes, opportunity areas, and recommended actions. Where required, insight can also be delivered through a stakeholder-ready presentation or facilitated workshop to support alignment and action.
Frequently Asked Questions
How do your International Market Research Services support London businesses expanding overseas?
Our international market research services provide evidence before investment. We help London businesses understand demand, customer needs, and competitive context in target markets. This reduces risk, informs entry strategy, and supports confident decisions based on reliable international market insight rather than assumptions.
Are you primarily a B2b Market Research Company, or do you also work in B2C?
We are a B2b Market Research Company with strong experience in complex buying cycles, but we also deliver B2C research. Our approach adapts to audience, market, and objectives, ensuring insight is relevant whether decisions involve consumers, professionals, or mixed audiences.
How do you ensure consistency across international market research projects?
Consistency is achieved through central project management, common standards, and clear frameworks. While fieldwork is delivered locally and in-language, design, analysis, and reporting follow the same principles, allowing London teams to compare findings confidently across markets.
What makes your International Market Insight different from basic data reports?
Our International Market Insight focuses on implications and decisions. We prioritise what the findings mean, not just what they show. Reports are structured to support strategy, highlight opportunities, and guide next steps, ensuring insight leads to action.