2Europe conducted this research for a global leader in hygiene and health, to evaluate the usability and perceived value of a new mobile application concept designed to enhance consumer wellbeing. The project exemplifies 2Europe’s expertise in applying agile, qualitative methodologies to deliver actionable insights that guide product innovation and strategic investment.
Project Overview
The client approached 2Europe to test and validate a new mobile application aimed at improving quality of life through digital health support. Before further investment in development, the client wanted to confirm that the app offered genuine value to users and reflected the company’s commitment to improving lives through hygiene and health innovation. 2Europe designed and delivered a focused usability research project, providing the client with robust evidence on whether the concept merited advancement to full-scale production.
Project Objectives
The main goal of the project was to determine whether the proposed mobile application created real value for users and offered an intuitive, engaging experience consistent with the client’s brand values. Specific research objectives included:
- Assessing user perceptions of the app’s concept, usability, and functionality.
- Evaluating user experience (UX) through hands-on testing.
- Identifying opportunities for interface and feature improvement.
- Refining the questionnaire and methodology to ensure accurate capture of user sentiment.
- Delivering actionable insights to guide development and investment decisions.
Methodology
2Europe adopted a qualitative, user-testing methodology structured around an agile, iterative framework. This ensured that findings could be refined in real time and translated directly into development actions.
- Research Design Working closely with the client’s Brand Innovation Manager, 2Europe developed a flexible user testing framework to assess usability and perceived value. The research instrument explored clarity of navigation, visual appeal, usefulness, and emotional connection. The design allowed mid-project adjustments based on early findings.
- Pilot Testing and Refinement The project began with two pilot sessions to validate the questionnaire and process. Feedback from these initial interviews was used to refine the approach, ensuring clarity, flow, and focus on behavioural observation. This iterative step enhanced data accuracy and improved participant engagement before the full rollout.
- Main Fieldwork Following refinement, ten additional interviews were conducted, bringing the total sample to twelve participants. Each participant interacted directly with the prototype application while being observed and questioned about their experience. Interviews were scheduled and analysed rapidly to maintain project momentum and support agile development.
- Analysis and Reporting 2Europe synthesised qualitative feedback into a clear, actionable report identifying user pain points, feature strengths, and design improvement opportunities. The final deliverable included usability ratings, recommendations, and a prioritised roadmap for app enhancement. Findings were presented with clarity and precision, ready for integration into product planning.
Outcomes
The research achieved its objectives and provided the client with evidence-based clarity on the potential and value of its app concept. Key outcomes included:
- Validation of concept potential – confirming strong user engagement and perceived benefit.
- Refinement of the user testing framework – enhancing accuracy and efficiency for future studies.
- Actionable recommendations – delivering a roadmap of specific improvements to functionality, content, and usability.
- Strengthened collaboration – the agile process fostered strong communication and responsiveness between teams.
- Timely delivery – all milestones were met, ensuring the client could make informed decisions quickly.
Benefits to the Client
This collaboration delivered significant strategic and operational value to the client:
- Evidence-based decision-making – the findings allowed the client to determine whether and how to proceed with app development.
- Reduced development risk – early validation helped avoid unnecessary investment and focused resources on the most valuable features.
- Strengthened internal alignment – research results fostered collaboration between innovation, R&D, and marketing teams.
- Enhanced research efficiency – the project demonstrated the impact of agile, small-scale studies in delivering fast, high-quality insights.
- Trusted partnership – 2Europe’s professionalism, transparency, and responsiveness reinforced trust and satisfaction.
Conclusion
2Europe’s research for the client demonstrates how agile, qualitative user testing can inform product innovation effectively and efficiently. By combining methodological rigour with flexibility and close collaboration, 2Europe provided the client with the confidence to make data-driven decisions about the future of its digital wellbeing initiative. The project delivered actionable outcomes, validated the app’s potential, and exemplified 2Europe’s commitment to delivering meaningful insight that drives innovation success.
