2Europe has conducted a long-term programme of market research for a global leader in imaging, printing, and projection technology. The collaboration showcases 2Europe’s ability to deliver ongoing, high-quality insights through a mix of quantitative and qualitative methods, enabling the client to maintain its competitive advantage, drive product innovation, and strengthen its market positioning across Europe.
Project Overview
The client partnered with 2Europe to support a series of market intelligence projects designed to deepen understanding of customer needs, evaluate competitors, and guide product development strategy. Over several years, this partnership evolved into a trusted collaboration encompassing multiple studies—from customer perception tracking and competitor benchmarking to focus groups and end-user visits. The client selected 2Europe as one of its preferred research partners due to the consultancy’s responsiveness, adaptability, and consistent delivery of high-value insights.
Project Objectives
The overarching goal of 2Europe’s work with the client was to provide robust, actionable insight to guide strategic decision-making across marketing, product development, and customer engagement. Across the various projects, objectives included:
- Understanding end-user needs and preferences across professional and consumer markets.
- Benchmarking competitor performance and market positioning to identify differentiation opportunities.
- Supporting product innovation through user feedback on new concepts and prototypes.
- Tracking market trends and technology adoption in key categories such as printing, projection, and automation.
- Delivering reliable, timely data to inform ongoing strategy and product planning.
Methodology
2Europe employed a wide range of research methodologies across multiple European markets to address each project’s specific objectives. The approaches combined quantitative robustness with qualitative depth to provide both statistical evidence and contextual understanding.
- Online Panels 2Europe managed large-scale online panel studies to gather quantitative data on product usage, preferences, and satisfaction levels. These surveys delivered statistically sound insights that informed product development and marketing decisions.
- Focus Groups To explore customer attitudes and perceptions in more depth, 2Europe conducted focus groups across key markets. These sessions examined emotional and practical associations with the client’s products and those of competitors, revealing valuable insights into user motivations and pain points.
- End-User Visits In-depth, on-site interviews allowed the client to observe how customers used its products in real-world environments. This hands-on methodology provided direct feedback for design and usability improvements, ensuring that new products better addressed customer needs.
- Competitor Benchmarking 2Europe delivered a comprehensive competitor analysis programme comparing the client’s products and brand perceptions with key rivals. The research combined desk analysis, expert evaluations, and customer input to map strengths, weaknesses, and emerging opportunities.
- Iterative Collaboration Each project followed an iterative process that allowed for refinement at every stage. In one example, 2Europe worked through 13 questionnaire revisions to ensure alignment with the client’s objectives – demonstrating a commitment to precision and client satisfaction.
Outcomes
Over the course of the partnership, 2Europe’s research delivered measurable value, providing the client with clarity, confidence, and a stronger foundation for decision-making. Key outcomes included:
- Integration into the client’s approved supplier network – recognition of 2Europe’s quality and reliability as a research partner.
- High-quality, actionable deliverables – consistently delivering clear insights that informed marketing, product, and sales strategies.
- Enhanced market understanding – deeper visibility into customer needs, preferences, and competitor activities.
- Increased operational efficiency – agile project delivery that enabled timely decision-making in a fast-paced technology market.
- Long-term collaboration – a sustained research partnership built on trust, adaptability, and proven value.
Benefits to the Client
Through its partnership with 2Europe, the client gained a comprehensive, data-driven understanding of its markets and customers. The research provided enduring strategic and operational benefits, including:
- Strategic confidence – evidence-based insights guided long-term product and investment decisions.
- Improved agility – flexible, rapid research execution allowed for quick adaptation to market changes.
- Strong return on investment – delivering premium-quality research and actionable insight efficiently.
- Enhanced collaboration – aligning marketing, product, and sales teams through a shared understanding of market data.
- Continuous improvement – iterative feedback and analysis refined methodologies and outcomes over time.
Conclusion
This long-term partnership demonstrates 2Europe’s capability to deliver consistent, high-quality insight across multiple research disciplines. By combining methodological expertise with a client-focused, flexible approach, 2Europe enabled the client to deepen customer understanding, sharpen competitive positioning, and drive ongoing innovation in its product portfolio. The collaboration remains a model of how sustained, evidence-based research can empower global technology leaders to make confident, market-driven decisions.
