Frequently Asked Questions
How do you protect data and confidentiality?
We comply with GDPR and follow ESOMAR guidelines, ensuring data is handled securely and ethically
Do you help implement the findings?
Yes. We work closely with clients to translate insights into strategy, product development, and customer experience improvements.
What makes 2Europe different?
- Specialist focus on European markets
- Extensive experience in multi-country projects
- Tailored, flexible research solutions
- Reports that are clear, actionable, and decision-focused
How do you recruit participants?
We use trusted recruitment partners, established panels, and client-provided lists. All respondents are carefully screened to match your target profiles.
Do you take on smaller projects?
Yes. We manage everything from targeted studies to large-scale international programmes.
How much does research cost?
Costs depend on the methodology, sample size, and countries involved. We provide transparent, tailored proposals after discussing your requirements.
What do I receive at the end of a project?
You receive a clear, well-structured report with key findings, conclusions, and actionable recommendations—designed to support your business decisions.
Can you manage multi-country projects?
Yes. Multi-country research is one of our specialities. We combine local-language expertise with centralised coordination, ensuring consistency and reliability across markets.
How long do projects take?
Project timescales vary by scope, but most studies are delivered within 4–8 weeks. We agree a timeline with you at the outset and keep you updated throughout.
How is the project managed once it begins?
We’ll provide you with a senior contact who keeps you updated at every stage, ensuring smooth delivery and clear communication.
Can you work with client-provided lists or customer databases?
Yes. If you have your own contact lists, we can use these (with the right permissions in place) or recruit participants independently.
Do I need to decide on a methodology in advance?
No. That’s what we’re here for. Once we understand your objectives, we’ll recommend the best mix of qualitative, quantitative, or other methods to meet your needs.
What information do I need to provide at the start?
It’s helpful if you can share:
- Your business objectives and the decisions you want to support
- Background on your market, product, or service
- Any specific audiences or countries to include
- Timescales and budget considerations
How do I start a project with 2Europe?
The first step is simply to contact us. We’ll arrange a consultation to understand your business objectives, challenges, and what you want the research to achieve. From there, we’ll recommend the most appropriate approach and provide a tailored proposal.
Can you help us understand our market better?
Yes. We provide market assessment and competitor analysis studies to help you identify opportunities, benchmark performance, and refine your strategy.
Do you offer product or concept testing?
We test new product ideas, prototypes, and services with target audiences to evaluate appeal, usability, and market potential before launch.
Do you conduct brand research?
Yes. Our brand research covers awareness, perception, positioning, and equity, helping you measure brand strength and track changes over time.
Can you help with pricing research?
Absolutely. We run pricing studies using techniques such as Van Westendorp, Gabor-Granger, and conjoint analysis to determine optimal price points and understand price sensitivity.
Do you conduct customer satisfaction research?
Yes. We design customer satisfaction and loyalty studies that measure performance, identify strengths and weaknesses, and provide clear actions to enhance customer retention.
How does mystery shopping work?
We use trained field researchers to experience your customer journey first-hand—whether online, over the phone, or in person—and provide practical feedback to drive improvements.
Do you conduct secondary research?
Yes. We complement primary research with detailed desk research, giving you a full picture of your market, competitors, and opportunities.
What do you offer in UX and CX research?
We help clients improve both user experience (UX) and customer experience (CX) through usability testing, journey mapping, and satisfaction measurement—providing clear, actionable insights.
What is the difference between quantitative and qualitative research?
- Quantitative research delivers robust, measurable data to support decision-making.
- Qualitative research explores behaviours, attitudes, and motivations in more depth.
Many projects benefit from a blend of both approaches.
Who do you work with?
We support clients ranging from multinational corporations to small and mid-sized businesses, as well as public sector organisations and industry associations.
Do you work only in Europe?
Our core expertise is European research, where we combine in-depth local knowledge with central project management. However, we also deliver international projects through our global partner network.
What types of research do you provide?
We offer both B2B and B2C research across Europe. Our services include quantitative surveys, qualitative depth interviews and focus groups, UX and CX research, secondary research, and mystery shopping.