2Europe conducted this international research for a leading global restaurant reservation platform, to help strengthen its understanding of market positioning, customer behaviour, and brand performance across key European markets. The project demonstrates 2Europe’s expertise in delivering agile, data-driven insights for fast-growing digital businesses, supporting strategic marketing decisions through robust, multi-market research methodologies.
Project Overview
The client, a rapidly expanding restaurant technology company, sought to evaluate its competitive positioning and user experience across several European markets. As the platform continued to scale, leadership wanted to ensure that brand messaging, product usability, and value propositions resonated consistently with users and restaurant partners. 2Europe was commissioned to design and implement a cross-market research project that provided actionable insights into market awareness, customer satisfaction, and digital engagement drivers.
The research formed part of the client’s broader strategy to optimise its service offering, strengthen relationships with restaurant partners, and refine its go-to-market strategy based on robust, evidence-backed findings.
Project Objectives
The overarching goal of the project was to assess brand perception and user experience across the client’s international markets. Specific objectives included:
- Measuring brand awareness and perception among restaurant partners and end users.
- Evaluating customer satisfaction with the platform’s usability, functionality, and reliability.
- Understanding competitive positioning relative to other major restaurant booking services.
- Identifying opportunities to improve customer communication, onboarding, and service delivery.
- Providing data-driven recommendations to inform marketing, sales, and product strategies.
Methodology
2Europe implemented a comprehensive, mixed-method research design that integrated quantitative surveys and qualitative interviews across key European markets. The methodology was designed to deliver both statistical robustness and rich contextual understanding, ensuring the insights could drive meaningful strategic action.
- Quantitative Research 2Europe conducted an online survey targeting restaurant owners, managers, and platform users across multiple European countries. The questionnaire covered awareness, satisfaction, user experience, and likelihood to recommend. The data was collected from a representative sample to ensure that insights reflected a balanced view across different restaurant sizes, regions, and customer demographics.
- Qualitative Interviews In-depth interviews were conducted with selected restaurant partners to explore detailed feedback on partnership experiences, onboarding processes, and operational support. These discussions revealed underlying motivations, challenges, and opportunities for enhancing the client’s value proposition.
- Cross-Market Analysis The research compared perceptions across different regions to identify cultural and behavioural variations. This comparative approach allowed 2Europe to highlight where localised adjustments could improve brand relevance and customer satisfaction.
- Collaborative Approach 2Europe worked closely with the client’s marketing and operations teams throughout the process, holding regular feedback meetings to ensure alignment and responsiveness. This partnership approach ensured that findings were immediately actionable and integrated seamlessly into strategic planning.
Outcomes
The research delivered comprehensive insights into the client’s market performance and customer perceptions, providing a strong evidence base for business and marketing decisions. Key outcomes included:
- Improved brand clarity – highlighting how the client’s strengths in technology and customer support differentiated it from competitors.
- Clear segmentation insights – identifying key audience clusters and how their needs varied by market.
- Enhanced product direction – revealing which features and functionalities had the greatest impact on satisfaction and retention.
- Optimised marketing communication – helping refine messaging to resonate more effectively across different regions.
- Evidence-backed strategy – ensuring leadership decisions were grounded in robust, data-driven understanding.
Benefits to the Client
The collaboration between 2Europe and the client delivered lasting strategic benefits across marketing, product development, and customer engagement.
- Actionable insights – providing a clear roadmap for improving customer experience and brand positioning.
- Strengthened market understanding – offering detailed visibility into regional trends and opportunities for differentiation.
- Improved customer retention – identifying key satisfaction drivers and addressing pain points in the user journey.
- Enhanced collaboration between departments – aligning marketing, sales, and product teams around a shared evidence base.
- Strategic agility – enabling the client to adapt quickly to market changes with confidence grounded in reliable insights.
Conclusion
2Europe’s research exemplifies how data-driven insight can guide fast-growing digital businesses toward stronger customer engagement and market positioning. By combining methodological rigour with flexibility and deep sector understanding, 2Europe provided actionable intelligence that helped the client refine its international strategy, strengthen relationships with partners, and enhance its user experience. The study reinforced 2Europe’s reputation as a trusted research partner capable of supporting innovation and growth within the dynamic digital services landscape.
