2Europe conducted this research for a leading European digital transformation partner, to provide in-depth insights into how artificial intelligence (AI) is shaping business strategy, employee experience, and technology adoption across Europe. The project demonstrates 2Europe’s expertise in conducting complex, multi-country B2B research to deliver robust, data-driven insights that support thought leadership, marketing strategy, and client engagement.
Project Overview
The client sought to position itself as a thought leader in digital transformation and artificial intelligence by publishing a major European study on the state of AI adoption. The goal was to understand how organisations across multiple sectors were implementing AI, the challenges they faced, and how attitudes toward AI differed across markets. 2Europe was commissioned to design and execute the research programme, which would underpin their 2025 AI Study — a landmark publication designed to drive brand authority and client engagement across Europe.
The project covered six major European countries — Finland, Germany, the Netherlands, Poland, Sweden, and Denmark — and explored AI readiness, perceived business benefits, implementation barriers, and employee sentiment. The findings enabled the client to publish a comprehensive, evidence-based report that positioned the company at the forefront of industry conversation around AI and business transformation.
Project Objectives
The overarching objective of the research was to generate a credible and data-rich understanding of how European organisations are adopting and integrating AI. Specific research objectives included:
- Assessing levels of AI adoption across industries and company sizes.
- Identifying strategic motivations and barriers influencing AI investment.
- Exploring how AI impacts productivity, decision-making, and employee experience.
- Measuring sentiment toward AI-driven change among leaders and employees.
- Providing the analytical foundation for the client’s 2025 AI Study to support brand positioning, marketing, and client engagement.
Methodology
2Europe employed a robust, quantitative research methodology to ensure cross-market comparability and statistical reliability across six European countries. The research was designed collaboratively with the client’s marketing and insights teams to align with strategic communication goals while maintaining full methodological integrity.
- Research Design 2Europe developed a comprehensive survey instrument exploring AI strategy, implementation, barriers, benefits, and workforce impact. The questionnaire was tailored to suit multiple respondent types, including senior business leaders, IT decision-makers, and operational professionals, ensuring a balanced and representative dataset.
- Sampling and Fieldwork The study was conducted among over 500 professionals across six European markets, representing a wide range of industries. 2Europe managed sampling, translation, and fieldwork coordination to ensure cultural and linguistic accuracy, working with trusted local partners to deliver high-quality data collection across all regions.
- Data Analysis and Reporting Once data collection was complete, 2Europe performed advanced statistical analysis to identify patterns, trends, and regional differences. The final deliverables included a comprehensive analytical dataset, detailed charts, and an executive-level summary report. 2Europe’s insights provided the narrative foundation for their 2025 AI Study, ensuring that all key findings were clear, credible, and aligned with strategic messaging.
- Collaboration and Project Management The project required close collaboration between 2Europe and the client’s communications and marketing teams. Regular progress updates, transparent communication, and iterative data reviews ensured that both the analytical outputs and storytelling framework were seamlessly integrated into the final report. 2Europe’s flexibility and attention to detail ensured that complex findings were delivered on time, in clear and engaging formats suitable for publication and PR use.
Outcomes
The research provided a robust empirical foundation for their 2025 AI Study and established the company as a thought leader in AI and digital transformation. Key outcomes included:
- Comprehensive market insight – delivering a clear view of AI maturity and adoption trends across European industries.
- Actionable findings – highlighting opportunities and challenges in AI implementation relevant to the client’s clients.
- Enhanced brand authority – enabling the client to position itself as a trusted advisor in digital transformation.
- Media and PR impact – the published study attracted broad media coverage, strengthening visibility across key markets.
- Strategic alignment – supporting internal teams in refining service messaging, client conversations, and go-to-market strategy.
Benefits to the Client
2Europe’s collaboration with the client delivered significant strategic and marketing value. The project not only informed external communications but also supported internal alignment around data-driven insights.
- Evidence-based thought leadership – providing a credible research foundation for their 2025 AI Study.
- Strengthened client engagement – enabling data-driven discussions with customers about AI readiness and strategy.
- Increased market visibility – supporting the client’s positioning as a European leader in AI transformation.
- Strategic clarity – helping internal teams identify priority industries and service areas for AI-driven growth.
- Long-term research value – establishing a scalable model for future annual or biannual tracking studies.
Conclusion
This project demonstrates how 2Europe’s expertise in international B2B research can empower technology and consultancy brands to lead with insight. Through rigorous methodology, cross-market coordination, and close client collaboration, 2Europe delivered findings that became the backbone of the client’s flagship 2025 AI Study. The research not only provided a detailed picture of how AI is reshaping European business but also enabled the client to engage audiences with authority, credibility, and strategic depth. The project stands as a prime example of how partnership-based research can turn data into meaningful storytelling that drives business growth and market leadership.
