Can ChatGPT Do a Competitor Analysis?
In business, staying ahead often hinges on understanding what competitors are doing. Can ChatGPT help with a competitor analysis? The answer is yes, with some caveats. This post explores how to approach competitive research using ChatGPT, the strengths it brings, and the limitations to keep in mind. Introduction: why competitive research matters Competitive research, […]
What is the meaning of competitive research?
Competitive research is a discipline that helps businesses understand the landscape they operate in. It involves systematically gathering, analysing, and interpreting information about rivals, market trends, customer needs, and broader industry dynamics. The aim is to illuminate opportunities, anticipate threats, and inform strategic decision-making. In short, competitive research answers the question: how do you gain […]