What are the 4 P’s of Competitive Analysis?
Competitive analysis is a cornerstone of strategic planning. When organisations want to understand their position in the market, they turn to structured frameworks that make complex information manageable. The 4 P’s of competitive analysis provide a practical lens for evaluating competitors and shaping your own strategy. In this post, we’ll explore what the 4 P’s […]
What are the 6 Steps of Competitive Analysis?
Competitive analysis is a cornerstone of strategic business planning. By understanding your rivals, you can identify opportunities, anticipate threats, and position your offerings more effectively. In this article, we unpack the six essential steps of competitive analysis and show how to conduct market analysis & competitive research that yields actionable insights. Written for an English-speaking […]
What is Meant by Market Analysis?
Market analysis is the compass that helps businesses understand the terrain they operate in. It involves gathering, interpreting, and acting on information about a market, its size, dynamics, trends, customers, and competitors. When done well, market analysis provides the insights that shape strategy, reduce risk, and identify opportunities. In this post, we’ll explore what market […]