B2B Research in a B2C World – Challenges and Best Practices
Business-to-business (B2B) research may be less visible than its consumer-facing counterpart, but it plays a critical role in shaping high-value decisions across industries. From informing product development and pricing strategy to assessing brand positioning and customer satisfaction, B2B research is essential for companies that sell to other businesses. However, B2B research is fundamentally different from […]