Market research in Europe

International Market Research and Insight Experts

Whether you’re a multinational, SME or a start-up business – 2Europe will provide the information you need to spot opportunities, stay ahead of the competition and measure how you’re performing.

“2Europe had a very good, intuitive understanding of what we needed.”

Institution of Civil Engineers (ICE)

Through our professional insight and market research we help brands to:

What are you looking to achieve?

Be Informed

Research should always be at the core of decision-making, and we can help you on your journey with our high-quality, robust and informative insights

Make the Right Call

Using a combination of industry sector and subject-matter expertise; as well as technical and commercial understanding, we help clients make informed business decisions

Be Smart

Research is key to improving the likelihood of business success, reducing the risk of making inappropriate business decisions, safeguarding investments and improving competitive positions

The Story of 2Europe

We are specialists in conducting B2B and B2C market research. With 1,000+ extensive projects under our belts, we help businesses reach their apex

2Europe were formed in 2004 with the aim of helping clients understand the European market; enabling them to make informed business decisions when entering a new market or assessing their own situation.

We have since expanded to a global offering, helping both established and new clients to expand their offering, improve their solutions, better meet stakeholder needs and differentiate themselves from competitors.

What We Deliver

At 2Europe, we provide clear international market insight for decision-makers seeking actionable intelligence. Our practical business market research supports growth, expansion, and strategic positioning. As a specialist B2B market research company, we guide complex, multi-stakeholder buying journeys with precision and expertise. Our London-based team of international market insight experts ensures insights are not only accurate but also directly applicable to strategic decisions, helping businesses navigate competitive and global markets effectively.

Research Capabilities

We deliver multi-country studies with seamless coordination and local-language reporting. Using a tailored mixed-method approach, quantitative, qualitative, and desk research, we select the right methodology to meet your objectives. Every project is designed to provide meaningful, actionable results, demonstrating our commitment as a trusted provider of international market research services.

Solutions Snapshot

Our comprehensive services support informed business decisions, including:

Why Choose 2Europe

Founded in 2004, 2Europe has delivered over 1,000 projects with director-led oversight from brief to final report, avoiding hand-offs. As an MRS Company Partner, we maintain ESOMAR-aligned professionalism. Our award-winning approach, recognised by RAR and Quirk’s B2B project awards, positions us as reliable international market insight experts, delivering high-quality business market research across sectors and geographies.

What Our Customers Say

“It was 2Europe’s methodology that stood out — they knew how to ask the right questions.”

Underwrite Me

“They provide good value for our money and they meet deadlines.”

Epson

“All work was conscientiously carried out and delivered within the promised timeframe.”

Tax Analysts

“What sets you apart is the genuine interest you show in the work you complete”

Motorola

“They were able to achieve results on a really tight deadline.”

Quandoo

“This is a very good piece of research that you and your colleagues have conducted – we are really pleased with this – thank you.”

Institution of Engineering & Technology (IET)

“Thanks for a great project, I think our two organisations worked really well together, I would definitely look at this as the start of a partnership.”

ACCO Brands

“Guys, this is another really good job, turned around very quickly. Thanks a lot.”

Solventum (3M Healthcare)

“They’ve been easy to work with, and there are no issues with the quality of research they have delivered.”

Master Lock

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Frequently Asked Questions

How do you protect data and confidentiality?

We comply with GDPR and follow ESOMAR guidelines, ensuring data is handled securely and ethically

Do you help implement the findings?

Yes. We work closely with clients to translate insights into strategy, product development, and customer experience improvements.

What makes 2Europe different?

Specialist focus on European markets
Extensive experience in multi-country projects
Tailored, flexible research solutions
Reports that are clear, actionable, and decision-focused

Can you manage multi-country projects?

Yes. Multi-country research is one of our specialities. We combine local-language expertise with centralised coordination, ensuring consistency and reliability across markets.

Do I need to decide on a methodology in advance?

No. That’s what we’re here for. Once we understand your objectives, we’ll recommend the best mix of qualitative, quantitative, or other methods to meet your needs.

Can you help us understand our market better?

Yes. We provide market assessment and competitor analysis studies to help you identify opportunities, benchmark performance, and refine your strategy.

Do you offer product or concept testing?

We test new product ideas, prototypes, and services with target audiences to evaluate appeal, usability, and market potential before launch.